About Us

Actually, it's
about you

At SIAN Wholesale, we’re all about you. We’re your trusted wholesale distributor specialising in the distribution of branded fast-moving goods in the Toiletries, Health & Beauty and Household sector serving customers like you for over 20 years.

You’re part of the team

We believe that our success is tied to yours. That’s why our team is Your team - we’re an extension of your company, working to serve your needs.

When you partner with us, you can trust that we’re fully dedicated to helping you achieve your goals.

We connect people with products

60 countries worldwide

Across oceans, land and sky, we connect people with products in over 60 countries worldwide, providing the products you need to fuel your business growth.

Our experienced team has the knowledge and expertise to streamline the freight and shipping process for you, making it simple and stress-free and guide you past the common pitfalls of domestic and international exporting.

Market evaluation

Competitive Pricing

By carefully evaluating the market using our experience and bespoke buying tool to purchase stock at promotional pricing, we ensure that all our customers can benefit from competitive pricing on the products they need.

Price Tip: Our pallet price is our best price.

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Business Partnership

Customer-driven

But what really sets us apart is our customer-driven approach.

We don’t just sell products; we create partnerships with our customers. From your initial inquiry all the way through to organising shipping, freight forwarding, and the delivery of your goods, we’re in constant communication with you. Your business is our business, and we want to help you thrive.

Customer Service

How we help you

If you need help with anything, we’re always here for you. Customers are assigned a dedicated account manager to help with your questions and queries.

Our team is fluent in multiple languages - up to five in some cases - so we can assist you in the language that you’re most comfortable with.

The team is available via phone, email, WhatsApp and live chat on weekdays from 8am through to 5pm.

Multi-site Facility

Seamless European trading

With SIAN Wholesale NL, we’ve expanded our operations to the Netherlands, offering a seamless trading process with our EU customers.

Operating from the UK and the Netherlands, we provide our customers with a convenient import and export link between our UK and Dutch warehouses.

#getitdone

Shed to Sh!t hot

SIAN started in a shed with three people, and over the last 20 years, we have scaled to 50 people across multiple facilities in the UK and the Netherlands, becoming one of the fastest-growing distributors of FMCG in the UK.

Fun Fact: Our two companies sell £8M worth of products a month, which is a testament to the effectiveness of our business model. Our team sifts through thousands of product lines daily to provide our partners with the best deals possible.